Open to UX & enterprise product roles, expanding into AI

Designing experiences for complex systems.
Building what’s next with AI.

My background is in UX, digital products and enterprise technology. After 18+ years of solving complex digital problems, I’m now bringing that experience into AI and responsible AI.

HRD Corp Accredited Trainer badge

HRD Corp Accredited Trainer

Trainer ID 52600 · Nov 2025 — Nov 2028

About

I turn complex enterprise platforms into governed, user-centered, AI-ready experiences.

18+ years across enterprise platforms, UX strategy, AI governance, and digital transformation. Delivered 100+ platforms, governed 3k+ applications supporting 50k+ users, and drove 20%+ portfolio rationalization. Advancing AI governance and ISO/IEC 42001 certifications in 2026.

AI GovernanceISO/IEC 42001Responsible AIUX WritingEnterprise UXApplication RationalisationPrompt EngineeringDigital Transformation
Based in

Klang Valley, MY

Remote-friendly · UTC+8

Experience

18+

years across enterprise IT, governance & UX

Career positioningNew

Where my experience is heading

My foundation is in UX and enterprise technology. I’m now applying that experience to AI — exploring how intelligent systems can be useful, understandable and responsibly designed.

Current practice direction

Designing useful, responsible AI experiences

UX & Digital Experience

Established expertise

UX writingContent designUser journeysProduct experienceUsability

Enterprise Technology

18+ years of experience

Digital platformsComplex systemsEnterprise productsSolution designCross-functional delivery

AI

Expanding practice

AI-enabled productsResponsible AIAI governancePrototypingApplied AI

Direction

Designing useful, responsible AI experiences

Career

  1. PETRONAS Digital Sdn. Bhd.

    May 2011 — Jan 2026

    UX Writer & IT Service Portfolio / Governance Strategist. Pioneered enterprise UX writing, co-authored prompt design guidelines across 20+ initiatives, retired 25%+ of portfolio applications, and supported 260+ mission-critical enterprise applications.

  2. Malaysia Marine and Heavy Engineering

    May 2009 — Apr 2011

    Sysadmin — Gumusut-Kakap Deepwater FPS Project. Managed ERP-integrated enterprise systems for Malaysia's Gumusut-Kakap Deepwater FPS, improving workflow efficiency, data integrity, and reporting accuracy.

  3. Sony EMCS (M) Sdn. Bhd.

    May 2007 — Dec 2008

    System Analyst. Supported ERP-integrated manufacturing systems and EDMS platforms — configuration, performance tuning, batch processing, and user support.

Selected work

01New

MEET

UX writing for a complex enterprise meeting journey

UX WritingContent DesignUser Journey
View case study →

02New

UX Writing Guidelines

Building reusable content principles and patterns for enterprise digital products.

UX WritingContent DesignDesign Systems
View case study →

Public platform

MEET — meetnow.com.my

Public-facing information about the platform

Focus areas
Recognition
HRD Corp Accredited Trainer badge
Accreditation

HRD Corp Accredited Trainer

Officially accredited by Human Resource Development Corporation, Malaysia — authorised to deliver HRD Corp claimable training programmes for Malaysian employers.

Trainer ID
52600
Valid
Nov 2025 — Nov 2028
Issuer
HRD Corp Malaysia
QR code to verify HRD Corp Accredited Trainer ID 52600

Scan to verify

Currently

AI Management Practitioner — BSI

BSI learning pathway · ISO/IEC 22989, 42001, 23894 and AI System Impact Assessment

View pathway
AI Management Practitioner

Module 1

ISO/IEC 22989:2023

AI Concepts & Terminology

Completed

Module 2

ISO/IEC 42001:2023

AIMS Requirements

Completed

Module 3

ISO/IEC 42001:2023

Controls

In progress · Exam

Module 4

ISO/IEC 23894

AI Risk Management

In progress · Exam

Module 5

Impact Assessment

Understanding & implementing an AI system impact assessment

In progress · Exam

BSI Qualification

Practitioner credential

Let's Connect

Let's connect on LinkedIn.

The best way to reach me — connect or message me on LinkedIn, or send an email.

Let's ConnectEmail me
Certifications
  • AI Management Practitioner — BSIPresent
  • IAPP AIGP Certification PrepApr 2026
  • MBOT AI CPD 52.5Apr 2026

View all certifications →

Tools & methodsNew

Tools & Tech I Work With

A mix of design, AI, build and collaboration tools I use to turn ideas into practical digital experiences.

UX & Design

  • Figma
  • Canva
  • UX Writing
  • User Journeys
  • Prototyping

AI & GenAI

  • ChatGPT
  • Gemini
  • Google Flow
  • Google Vids
  • Magnific

Development & Build

  • Lovable
  • GitHub
  • Firebase

Content & Video

  • Final Cut Pro

Productivity & Collaboration

  • Microsoft 365
  • Google Workspace
  • Slack
  • Trello

AI Governance & Standards

  • ISO/IEC 42001AI Management Systems
  • ISO/IEC 23894AI Risk Management
  • ISO/IEC 22989AI Concepts & Terminology
Community

KrackedDevs

Member of Malaysia's developer community — the home for Malaysia's future builders.

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